Senior Data Scientist
Core
Build production-ready ML models and analytics to optimize marketing performance, product growth, and user monetization.
Role type
Senior IC data scientist (marketing & product analytics)
Builds
Production ML pipelines, predictive models, and scalable data workflows for media optimization and user segmentation
Domain
Digital media, performance marketing, and consumer technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
LTV modelling, user segmentation, retention analysis, funnel optimization, predictive modelling, cohort analysis, media attribution, SQL, Python (Pandas, Scikit-learn, NumPy), BI tools (Tableau, Looker), GA4, Google Ads, Meta Ads
Preferred skills
BigQuery, Google Cloud Platform, NLP, LLMs, embeddings, agent-based analytics, Vertex AI, Airflow, Composer
Technologies
Python, SQL, Pandas, Scikit-learn, NumPy, Tableau, Looker, GA4, Google Ads, Meta, BigQuery, Google Cloud Platform, Vertex AI, Airflow, Composer
Responsibilities
Own end-to-end modelling of LTV, user segmentation, retention, and marketing efficiency; Collaborate with Paid Media and RevOps to optimize SEM performance and predict high-value cohorts; Define core metrics and success frameworks for new product launches; Build predictive models for conversion, churn, revenue, and engagement; Design and maintain scalable data pipelines for ML workflows; Present insights and recommendations to stakeholders from ICs to executives
Seniority
Senior, hands-on IC
