CRO Manager | Partnership Project
Core
CRO Manager responsible for analyzing user funnels, optimizing conversion and monetization of an affiliate iGaming platform, and developing retention mechanics via email and new channels.
Role type
CRO Manager (Affiliate/iGaming)
Builds
User retention and conversion optimization for an international iGaming affiliate platform
Domain
iGaming / Affiliate Marketing / Digital Marketing
Required skills
CRM/Retention/Lifecycle Marketing, GA4, BI dashboards, Excel/Google Sheets, Customer lifecycle & conversion funnel analysis, Audience segmentation (behavior, GEO), Affiliate metrics (Click2Reg, Reg2Dep, CR, NDC/FTD, CTR, LTV, retention/reactivation rate), A/B testing, Email marketing automation, Telegram channel development
Preferred skills
iGaming/betting/affiliate marketing experience, Affiliate tracking/postback knowledge (Keitaro), Customer.io experience, Push/Messenger retention channels
Technologies
GA4, Excel, Google Sheets, Keitaro, Customer.io, Telegram
Responsibilities
Analyze user funnels to identify drop-off points and launch retention hypotheses via A/B tests; Evaluate brand and offer effectiveness by GEO using affiliate metrics and recommend rotations; Segment audience by GEO, behavior, and engagement to personalize offers; Develop email marketing automation and trigger-based lifecycle communications; Launch and grow Telegram and other new retention channels; Define technical and business requirements for Analytics, Product, Development, Content, and Affiliate teams
Seniority
Mid-level, hands-on IC