Senior Marketing Manager (m/w/d)
Core
Leading and organizing a marketing team to develop and execute cross-channel marketing strategies, brand management, and customer loyalty programs.
Role type
Senior Marketing Manager
Builds
Cross-channel marketing campaigns, brand identity, and loyalty programs
Domain
Retail (Fashion, Lifestyle, Footwear)
Deliverable
product features
Required skills
Marketing strategy, team leadership, cross-channel campaign management, brand management, loyalty program development, performance reporting, Adobe Creative Suite, CMS, CRM systems
Preferred skills
Experience in retail (Fashion, Lifestyle, Footwear), strategic thinking, project management
Technologies
Adobe Creative Suite, CMS, CRM, Analytics tools
Responsibilities
Manage and organize the marketing team; Develop marketing strategy with executive leadership; Design and coordinate cross-channel campaigns; Ensure consistent brand appearance and develop corporate identity; Manage and develop the loyalty program; Monitor performance and create reports
Seniority
Senior, hands-on IC (via careerplan.io/jobs/2430205-senior-marketing-manager-mwd-at-aktiv-schuh-handelsgesellschaft-mbh)