User Acquisition Manager (Snapchat/TikTok)
Core
Own paid user acquisition across Snapchat and TikTok to scale traffic and drive funnel growth through data-driven decisions.
Role type
User Acquisition Manager (Paid Media)
Builds
Paid ad campaigns on Snapchat and TikTok
Domain
Mobile apps, lifestyle, pet care
Required skills
Snapchat Ads, TikTok Ads, campaign optimization, funnel analysis, ROI/ROAS analysis, LTV modeling, CTR/CPM/CPA analysis, creative testing, data-driven decision making
Preferred skills
AppLovin campaigns, Meta Ads, web and app acquisition, subscription product experience, automation, scalable UA processes
Technologies
Snapchat Ads, TikTok Ads, AppLovin, Meta Ads
Responsibilities
Launch, manage, and optimize campaigns on Snapchat and TikTok; Scale successful campaigns while maintaining target performance; Analyze funnel, audience, geo, and creative performance; Develop and test new campaign hypotheses and approaches; Work closely with Creative and Analytics teams; Continuously improve campaign structures, processes, and testing approaches
Seniority
Mid-level, hands-on IC
