Director - Integrated and Field Marketing
Core
Lead integrated and field marketing strategy for Veeva's Development Cloud platform across North America, driving brand awareness, pipeline generation, and customer adoption.
Role type
Director, Integrated & Field Marketing
Builds
Multi-channel marketing programs (digital, ABM, field events, webinars, executive programs) for Development Cloud
Domain
Life Sciences / SaaS / Cloud
Deliverable
product features
Required skills
Integrated marketing strategy, field marketing leadership, cross-functional partnership, global-first mindset, program & project leadership, team leadership, analytical & results-oriented approach
Preferred skills
Life sciences industry marketing experience
Technologies
None explicitly listed
Responsibilities
Develop and drive integrated marketing strategy for Development Cloud across North America; Partner with strategy, sales, and product marketing to execute multi-channel campaigns; Lead planning and execution of digital, ABM, field events, and webinars; Collaborate with global teams to align campaign strategy and best practices; Measure performance and optimize programs for business impact.
Seniority
Director, strategic leadership with hands-on execution
