Marketing Research Manager (Top Secret cleared)
Core
Marketing Research Manager supporting large-scale recruitment marketing and employer branding initiatives for a federal client in the national security space.
Role type
Marketing Research Manager / Strategist
Builds
Recruitment marketing strategies, employer branding campaigns, and data-informed targeting/messaging for government clients.
Domain
National Security / Federal Government Recruitment
Deliverable
dashboards & analysis
Required skills
Market research, audience segmentation, campaign performance analysis, data visualization, analytics platform management, measurement framework development, cross-channel attribution, workforce behavior trend analysis.
Preferred skills
Federal government program support, recruitment marketing experience, digital marketing analytics, paid media measurement, social media performance analysis.
Technologies
Google Analytics, Google Tag Manager, Tableau, Power BI, CRM systems, email marketing platforms, paid media platforms, social media channels.
Responsibilities
Conduct market, audience, and competitive research; Analyze marketing and campaign performance data; Develop insights and recommendations for targeting and messaging; Collaborate with government stakeholders; Contribute to reporting and presentations; Utilize analytics platforms to monitor performance; Assist in developing measurement frameworks and tracking methodologies; Support data integration across platforms; Identify emerging trends in workforce behavior; Support ongoing optimization through testing and analysis.
Seniority
Mid-level, hands-on IC