Head of Growth - Paid Social
Core
Lead strategy, development, and execution of growth marketing initiatives for a global wellness app portfolio, overseeing creative and user acquisition teams.
Role type
Senior leadership growth marketing head (paid social & performance)
Builds
Global wellness apps (Muscle Booster, Yoga-Go, WalkFit) and their user acquisition funnels
Domain
Wellness technology / Mobile-first B2C apps
Deliverable
Product features (growth campaigns, funnel optimization)
Required skills
Performance marketing strategy, User Acquisition Management (UAM), Creative production management, Programmatic advertising (PGM), Marketing automation, Data analytics, Team leadership, Funnel optimization
Preferred skills
Scaling app growth (10x stories), AI and analytics platforms, Cross-functional partnership
Technologies
Marketing automation tools, AI platforms, Analytics platforms
Responsibilities
Oversee growth marketing strategy and execution across performance channels; Collaborate with executive team to align growth with business goals; Model and measure marketing impact; Build and coach a world-class growth team; Master user journey and deliver lasting value; Partner with Product and Analytics on strategic discussions
Seniority
Senior, hands-on IC with leadership responsibilities