Head of Growth
Core
Own the overall Growth direction across paid and organic acquisition, strengthening PPC and building a diversified growth system across multiple European markets.
Role type
Senior, hands-on Head of Growth
Builds
Scalable acquisition engine and new growth channels for a mental health platform
Domain
Mental Health Tech / Digital Health
Required skills
PPC strategy and execution, Google Ads management, SEO strategy and technical SEO, AI/LLM visibility and GEO/AEO, Email marketing and lifecycle communication, funnel optimization and conversion rate optimization, unit economics analysis (CAC, LTV, ROAS), experimentation design and analysis, team building and hiring
Preferred skills
Meta Ads management, experience scaling acquisition budgets, ability to diagnose acquisition performance deterioration
Technologies
Google Ads, Meta Ads, SEO tools, Email marketing platforms, Analytics tools
Responsibilities
Strengthen and scale PPC acquisition with Google Ads as priority, develop Meta and other paid acquisition channels, own SEO strategy and organic acquisition, develop AI/LLM visibility approach, improve funnels and conversion across the acquisition journey, identify and launch new acquisition channels, build structured experimentation processes, improve acquisition unit economics, build clear processes and reporting within the Growth function, work with Product, Analytics, Development, Creative, and Brand teams to remove growth bottlenecks
Seniority
Senior, hands-on IC
