Marketing Web Lead
Core
Building a marketing function from scratch for three autonomous web product units, establishing unified strategy, metrics, and reporting while scaling via Meta advertising.
Role type
Senior Marketing Web Lead (Strategy & Scale)
Builds
Web2App marketing funnels and Meta advertising campaigns for B2C products
Domain
B2C SaaS / Web2App / Digital Marketing
Required skills
Web2App strategy, Meta advertising, Tableau, product metrics (LTV, ROMI, CAC), strategic planning, budget management, cross-functional collaboration
Preferred skills
Other ad networks (Google, Applovin), People Management, English B1+
Technologies
Meta, Tableau
Responsibilities
Develop Web2App strategy and unified reporting system for three units; Scale Meta advertising channel based on deep analytics; Integrate new Web2App expertise and upskill team leads; Build financial models and monitor key metrics; Collaborate with Product Heads and protect budgets; Plan for future marketing unit formation.