Senior Media Buyer (Facebook)
Core
Senior Media Buyer responsible for scaling Meta (Facebook) and TikTok/Snapchat campaigns for Tier-1 markets, managing full-cycle performance from creative testing to analytics.
Role type
Senior Media Buyer (Performance Marketing)
Builds
Mobile apps and web products for international markets
Domain
Mobile Apps / Performance Marketing
Required skills
Meta Ads Manager expertise, CBO/ABO optimization, GA4/GTM analytics, A/B testing, creative strategy, tracking setup (Pixel/CAPI), hypothesis building
Preferred skills
AI application in Meta Ads for predictive analytics and automation scripts
Technologies
Facebook Ads, TikTok Ads, Snapchat Ads, GA4, GTM, Meta Pixel, CAPI
Responsibilities
Launch and scale ad campaigns across Meta and TikTok/Snapchat; Build systematic testing strategies for audiences, landing pages, and creatives; Optimize daily KPIs (CPA/ROAS/LTV) and control spend; Analyze creatives and brief designers/video production teams; Control tracking settings and diagnose data drops; Prepare regular reports on results and blockers.
Seniority
Senior, hands-on IC