Technical Brand Specialist Gourmet - East coast & Midwest
Core
Drive chef-facing activation and demand creation for gourmet ingredients across the East coast and Midwest markets.
Role type
Technical Brand Specialist (Gourmet)
Builds
Brand pull and product adoption for chocolate, pastry mixes, gelato ingredients, and sweet particulates.
Domain
Food & Beverage / Gourmet Ingredients
Deliverable
product features
Required skills
Pastry or culinary background, technical credibility with chefs, product demonstration, masterclass execution, market feedback synthesis, new product launch support, travel management
Preferred skills
Chef experience, strong presentation skills, educator mindset
Technologies
N/A
Responsibilities
Lead chef-facing activations including product demonstrations, tastings, masterclasses, and culinary events; Act as a technical and culinary expert across the IRCA Group Gourmet portfolio; Translate product features into practical, solution-driven applications for chefs; Build strong relationships with chefs, bakers, and culinary professionals; Collaborate with Sales Managers to support priority opportunities; Provide market feedback and qualitative insights to guide portfolio focus; Coordinate and support the Promoter Program; Support new product launches through pull initiatives and chef engagement; Drive brand visibility and activation across priority markets including NYC, Miami, Las Vegas, Los Angeles, Chicago, Seattle, and Toronto.
Seniority
Mid-Senior, hands-on field specialist