Performance Marketing Specialist
Core
Launching and scaling Meta Ads (Facebook/Instagram) campaigns for a multi-tool AI platform across dozens of international markets.
Role type
Performance Marketing Specialist (Paid Media)
Builds
Ad campaigns for a SaaS/AI product suite
Domain
AI / SaaS / Digital Marketing
Required skills
Meta Ads management, campaign scaling, audience targeting, hypothesis testing, data-driven decision making, retargeting, CPA/ROAS optimization, international market expansion
Preferred skills
Google Ads, SaaS/AI product promotion, multi-country localization, building performance marketing functions
Technologies
Meta Ads, Facebook, Instagram, Google Ads
Responsibilities
Set up and manage ad campaigns, launch ads for new products across multiple countries, build campaign structures for different markets, test hypotheses and creatives, develop retargeting, analyze performance metrics, optimize campaigns by CPA and ROAS, prepare reporting
Seniority
Mid-level, hands-on IC
