Senior, Brand Marketing
Core
Functional steward for the Bridgestone brand across the Americas, ensuring consistent deployment of brand strategy, governance, and activation efforts.
Role type
Senior Brand Marketing Manager
Builds
Brand consistency, strategic campaigns, and brand-led activations across the Americas
Domain
Automotive / Tires / Brand Management
Required skills
Brand strategy, brand governance, cross-functional collaboration, campaign development, budget management, KPI tracking, stakeholder management
Preferred skills
Global brand initiatives, graphic design (Photoshop, InDesign), media planning and analytics
Technologies
Photoshop, InDesign
Responsibilities
Oversee application of brand strategy and activation playbooks; develop strategic briefs for brand-led content and campaigns; manage branded merchandising programs; track KPIs to measure program effectiveness; manage assigned brand budgets including forecasting and vendor coordination.
Seniority
Senior, hands-on IC