Senior Media Planner, Strategic Planning
Core
Senior Media Planner developing high-impact, long-term marketing strategies and media mix recommendations for clients across full-funnel channels.
Role type
Senior IC Media Planner (Strategic Planning)
Builds
Account strategies, audience & messaging insights, consumer journey maps, and media mix recommendations for OTT, Linear TV, Radio, Online Video, Social, Search, and Digital Audio.
Domain
Digital Marketing / Media Planning
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, cross-channel media planning, audience segmentation, media mix modeling, data analysis, client advisory, presentation storytelling, tool proficiency (Nielsen, Comscore, Kantar, Resonate)
Preferred skills
Experience with performance marketing and brand awareness KPIs, industry planning insights, competitive tool landscape knowledge
Technologies
Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, Kantar, Pathmatics, SimilarWeb, NMI
Responsibilities
Develop account strategies and media mix recommendations; Identify media partners and platforms (OTT, TV, Radio, Digital); Analyze demographic data and consumption trends; Define core planning metrics and benchmarks; Serve as key client contact for plan development; Operate cross-functionally with investment and analytics teams; Partner with strategic planning lead on tool evaluation and roadmap.
Seniority
Senior, hands-on IC with mentorship responsibilities