Senior Performance Marketing Manager
Core
Lead strategy, execution, and optimization of multi-channel performance marketing campaigns to generate qualified pipeline and revenue growth for a B2B SaaS company.
Role type
Senior Performance Marketing Manager
Builds
Integrated multi-channel campaigns, email nurturing programs, and revenue attribution reporting
Domain
B2B SaaS, Performance Marketing, Demand Generation
Required skills
Paid media management (Google Ads, LinkedIn Ads, Reddit, YouTube, X), Full-funnel strategy, A/B testing, Revenue attribution, Team leadership, Budget management, Data analysis
Preferred skills
HubSpot, Vector, Salesforce, Sigma, Fraud prevention technology
Technologies
Google Ads, LinkedIn Ads, Reddit, YouTube, X, Google Analytics, HubSpot, Vector, Salesforce, Sigma
Responsibilities
Lead and manage paid advertising campaigns across multiple platforms; Collaborate with Growth Marketing, ABM, and SEO teams; Monitor campaign performance and implement optimization strategies; Develop and maintain performance review processes; Report on budget utilization and ROI to leadership; Partner with Revenue Operations on attribution; Manage advertising budgets and pacing; Identify new platforms and audience segments; Develop experimentation roadmap; Own email marketing program; Lead and support a small performance marketing team; Work with creative teams on messaging and formats
Seniority
Senior, hands-on IC with team leadership
