Director, Marketing & Recruitment Strategy
Core
Lead creative functions and define brand storytelling for higher education clients while ensuring scalable performance marketing output.
Role type
VP-level Creative Director (Marketing & Recruitment Strategy)
Builds
Compelling brand storytelling and scalable, high-impact performance marketing creative for university partners
Domain
Higher Education / Digital Marketing
Required skills
Diagnostic thinking, Workshop facilitation, Strategic storytelling, Market research, Enrollment funnel expertise, Consulting engagement scoping, Data-driven decision making, Cross-functional collaboration
Preferred skills
Agency experience, SEO/paid media/content marketing, Marketing automation/CRM familiarity
Technologies
AI tools, CRM platforms, Marketing automation tools
Responsibilities
Diagnose marketing and enrollment challenges for university partners, Lead workshops with senior stakeholders (deans, provosts), Develop strategic action plans and brief internal teams, Analyze performance data to inform strategy, Map student journey across recruitment funnel
Seniority
VP-level, hands-on IC with strategic oversight