Performance Creative Strategy Lead
Core
Lead paid social creative strategy for a global DTC brand selling metal posters, defining personas, messaging, and testing roadmaps to scale high-performing campaigns across Meta, TikTok, and Google.
Role type
Senior IC performance creative strategy lead
Builds
High-performing paid social creative assets (static, video, UGC) and scalable creative processes for a global e-commerce brand
Domain
E-commerce / DTC / Performance Marketing
Required skills
Paid social creative strategy, copywriting (hooks, scripts, briefs), creative testing & experimentation, team leadership, budget management, AI/automation tools, project management
Preferred skills
People management experience, deep understanding of buying psychology and direct-response principles, familiarity with emerging ad formats
Technologies
Meta, TikTok, Google Ads, AI creative tools, project management tools
Responsibilities
Define customer personas, angles, and messaging frameworks; develop original creative concepts and write performance copy; build and execute structured creative testing roadmaps; partner with media buyers to interpret results and iterate; review and approve creative assets; maintain a knowledge base of creative learnings; monitor competitors and trends; manage production budgets; hire and mentor team members
Seniority
Senior, hands-on IC with leadership responsibilities
