Marketing Manager
Core
Lead integrated marketing strategies for Brother Mexico to strengthen brands, generate demand, and support commercial growth across key customer segments and channels.
Role type
Senior Marketing Manager (Mexico)
Builds
Local marketing strategies, integrated campaigns, product launches, and channel marketing programs for Brother's home and office equipment and consumer electronics.
Domain
Consumer Electronics / Office Equipment / B2C
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic marketing planning, Integrated campaign management, Product marketing & Go-to-Market strategy, Channel marketing (Retail/eCommerce/distribution), Demand generation, Digital & social media strategy, Marketing analytics & ROI measurement, Budget management, Team leadership & coaching, Cross-functional collaboration with Sales/Product/Finance
Preferred skills
Experience in Technology, Consumer Electronics, or Office Equipment industries, Multinational organization experience, Adaptation of global strategies to local markets
Technologies
None explicitly listed
Responsibilities
Develop and lead the Mexico marketing strategy based on business priorities and market opportunities; Lead end-to-end execution of integrated marketing campaigns and annual marketing plans; Manage channel marketing strategies across retail, eCommerce, and distribution; Lead local go-to-market strategies for new and existing products; Oversee digital and social media strategy to drive brand awareness and engagement; Establish marketing KPIs, dashboards, and evaluate campaign performance and ROI; Lead, coach, and develop the Marketing team; Collaborate with regional and global teams to adapt global strategies for the Mexico market
Seniority
Senior, hands-on IC with team leadership responsibilities