Sports & Community Marketing Manager
Core
Develop and execute the annual ANZ Sport Marketing & Community strategy to strengthen brand credibility and deepen consumer connection through athletes, ambassadors, partnerships, and community initiatives.
Role type
Sports & Community Marketing Manager
Builds
ANZ athlete and ambassador programs, long-term brand partnerships, and community engagement experiences
Domain
Outdoor apparel / Mountain culture / Sports marketing
Deliverable
product features
Required skills
Strategic program development, athlete and ambassador recruitment/management, partnership negotiation, storytelling, agency leadership, KPI framework creation
Preferred skills
Network in outdoor/mountain/sport industries, experience with premium brands
Technologies
None stated
Responsibilities
Develop annual sport marketing strategy, establish objectives and KPIs, identify brand awareness opportunities, lead athlete strategy, build long-term partnerships, develop community initiatives, partner with creative teams
Seniority
Mid-Senior, hands-on IC