Lead Creative Strategist
Core
Lead creative strategy for advertising and game launches, driving concepts from idea to production across video, playable, static, and UGC formats.
Role type
Lead Creative Strategist (Gaming)
Builds
Mobile game titles (casual, free-to-play) and their marketing campaigns
Domain
Mobile Gaming / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative strategy, performance marketing ecosystem knowledge, ad creative production, concept prototyping, performance metrics analysis, stakeholder influence
Preferred skills
Experience with new tools/technologies for faster experimentation, ability to balance strategic thinking with hands-on execution
Technologies
Video, playable, static, UGC formats
Responsibilities
Drive creative direction for advertising and game launches, develop and test concepts to understand effectiveness, collaborate with internal/external teams to execute ideas, use data to evolve creative approach, partner with UA/Product/Community teams, raise creative standards across the studio
Seniority
Senior, hands-on IC
