Creative Marketing Lead
Core
Own creative direction and drive growth for Woofz, a mobile pet care app, by building scalable creative systems and leading a team of managers.
Role type
Senior Creative Marketing Lead (Paid Acquisition & Team Leadership)
Builds
Scalable creative production processes, high-volume creative assets, and new growth funnels for Woofz.
Domain
Mobile Apps / Pet Care / Paid Social Acquisition
Required skills
Creative strategy, paid acquisition (Meta, Google, TikTok), creative production process design, hypothesis testing, competitor research, funnel optimization, team leadership, AI creative tools
Preferred skills
Subscription B2C app experience, web funnel expertise, analytical skills
Technologies
Meta, Google, TikTok, AI creative tools
Responsibilities
Own creative strategy across paid acquisition channels; build scalable creative production processes; design and prioritize creative experiments; conduct competitor and trend research; launch new funnels and product angles; hire and develop Creative Marketing Managers.
Seniority
Senior, hands-on IC with leadership responsibilities