Digital Analyst (m/w/d)
Core
Transform data into insights to optimize the casando online shop and marketing activities across digital channels.
Role type
Digital Analyst (E-commerce)
Builds
Dashboards and reports for traffic, conversion rates, customer journeys, and campaign performance.
Domain
E-commerce / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Google Analytics 4, Google Tag Manager, Looker Studio, data analysis, conversion tracking, attribution modeling
Responsibilities
Analyze and interpret online shop performance across all digital channels; Develop dashboards and reporting to measure and optimize traffic, conversion rates, customer journeys, and campaign performance; Ensure quality and development of tracking setups (e.g., Google Tag Manager, GA4, Consent Management); Identify trends, potentials, and weaknesses to derive concrete optimization measures for the shop, campaigns, and customer experience.