Integrated Marketing Manager - HOKA
Core
Lead integrated marketing communication and strategy for HOKA's performance footwear and apparel categories in China, driving GTM strategy, seasonal storytelling, and cohesive brand experiences across all channels.
Role type
Integrated Marketing Manager (Performance Category)
Builds
Seasonal marketing calendars, product campaign executions, and local brand assets for the China market.
Domain
Footwear and Apparel (Performance) in the China market
Deliverable
product features
Required skills
Integrated marketing strategy planning, project management, cross-functional collaboration, local content planning, creative asset management, stakeholder communication, campaign reporting and evaluation
Preferred skills
Experience with creative agencies and artists, agility to industry trends and new content formats
Technologies
PR, Social, Media, Community, Retail MKT, CRM, E-com
Responsibilities
Collaborate with merch and sales teams on holistic seasonal planning; supervise product campaign execution and timelines; consolidate product briefs and align with creative standards; manage local asset production and agency relationships; report campaign results and insights to global and local leadership.
Seniority
Manager, hands-on IC