ASO/SEO Specialist
Core
Develop and execute ASO, SEO, SERM, and CRO strategies to drive sustainable user acquisition, improve app store visibility, and optimize conversion across multiple fintech products and markets.
Role type
Senior ASO/SEO & Organic Growth Specialist
Builds
Mobile apps for neobanks in emerging markets
Domain
Fintech / Mobile App Growth
Required skills
ASO strategy, SEO strategy, SERM, CRO, A/B testing, keyword research, content strategy, funnel analysis, data analysis
Preferred skills
Fintech experience, multi-market launch experience, AI SEO
Technologies
AppTweak, Ahrefs, AppFigures, BrandMentions, Google Analytics, Firebase, AppsFlyer, Adjust, Amplitude
Responsibilities
Develop and execute ASO strategies for iOS and Android; Own and optimize App Store and Google Play product pages; Plan, launch, and analyze A/B tests; Conduct keyword research and monitor rankings; Develop SEO-focused content and blog strategies; Manage Search Engine Reputation Management (SERM); Drive CRO initiatives through funnel analysis and landing page optimization; Build and maintain dashboards to track KPIs
Seniority
Senior, hands-on IC