腾讯营销-MLG（Marketing-Led Growth）增长产品经理
Core
Build Tencent Marketing's MLG product to transform the official website from an information hub into a customer growth center, orchestrating multi-touchpoint conversion paths and establishing full-link attribution models.
Role type
Growth Product Manager (B2B Marketing Platform)
Builds
Customer growth center website, multi-touchpoint conversion paths, full-link attribution data systems
Domain
B2B Marketing / E-commerce / Digital Transformation
Deliverable
product features
Required skills
Product strategy, user journey design, funnel analysis, cross-functional team management, AI application, B2B growth strategy
Preferred skills
AI product experience, B2B growth experience, deep understanding of e-commerce ecosystems, leading large-scale digital transformation projects
Technologies
Attribution modeling systems, multi-touchpoint tracking frameworks
Responsibilities
Define overall website strategy and user journey planning, design cross-touchpoint conversion paths from ads/training to the website, build full-link data tracking and attribution models, manage product and R&D resources to ensure technical implementation aligns with business goals
Seniority
Senior, hands-on IC
