游戏广告投放优化师
Core
Optimize game ad campaigns across short video, live streaming, and social media channels to control costs and ensure product ROI recovery.
Role type
Senior game advertising optimization specialist
Builds
Game user acquisition campaigns and creative assets
Domain
Gaming industry + digital advertising
Required skills
bidding system expertise, data analysis, user persona analysis, creative direction, budget management, cross-functional coordination
Preferred skills
direct client service provider operations experience, large-scale project management, million-level account operation
Technologies
short video platforms, live streaming platforms, social media ad systems
Responsibilities
Analyze user personas and demand to formulate and optimize bidding strategies; Monitor channel performance and adjust strategies and cost metrics; Collaborate with design teams to create and optimize creative assets; Generate regular performance analysis reports.
Seniority
Mid-level, hands-on IC
