天美游戏海外市场总监
Core
Overseas marketing strategy, execution, and team management for game products in global markets.
Role type
Senior Director of Overseas Marketing
Builds
Global game product launches and long-term operations
Domain
Gaming / Digital Media
Deliverable
product features
Required skills
Overseas marketing strategy, budget management, team leadership, cross-regional market expertise, product localization, data-driven optimization, brand creative direction, stakeholder management
Preferred skills
AI tool implementation, automated marketing systems
Technologies
AI tools, data analytics platforms
Responsibilities
Define overseas marketing strategies including target regions, launch timelines, and budget allocation; Coordinate brand creative, content operations, influencer partnerships, and ad campaigns; Manage marketing budgets and optimize based on performance data; Build and lead overseas marketing teams across multiple regions; Provide user research and feedback to product development teams; Establish marketing methodologies and evaluation standards
Seniority
Senior, hands-on IC with team management
