企业微信-整合营销经理
Core
Develop and execute integrated marketing strategies to drive user growth for WeChat Work, enhancing product industry influence and conversion rates.
Role type
Integrated Marketing Manager (B2D Product Growth)
Builds
WeChat Work product features and brand assets
Domain
B2B SaaS / Digital Transformation
Deliverable
product features
Required skills
Integrated marketing strategy, content creation, B2B product marketing, KOL/media partnerships, industry insight, logical thinking
Preferred skills
C-end marketing experience, cross-industry background, entrepreneurial spirit
Technologies
WeChat ecosystem
Responsibilities
Formulate and execute integrated marketing plans for user growth; Define product/brand positioning and annual communication strategies; Build industry influence through content and partnerships; Drive digital transformation efficiency for clients.