Marketing Analytics Lead
Core
Drive analysis, reporting, and data visualization to power smarter marketing decisions and optimize campaign performance.
Role type
Senior Marketing Analytics Lead
Builds
Dashboards, reports, and scalable data models for marketing teams
Domain
Financial services / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, R, Power BI, data modeling, cloud data platforms, marketing funnel analysis, attribution modeling, cross-functional leadership
Preferred skills
Adobe Analytics, Google Analytics, data governance, strategic planning
Technologies
Snowflake, AWS, Azure, GCP, Power BI, Tableau, QlikView
Responsibilities
Develop high-impact analyses and reports to track marketing performance and campaign ROI; Build self-serve visualizations for marketers; Develop and maintain scalable data models; Serve as a trusted analytics advisor to marketing leaders; Contribute to measurement frameworks and attribution models; Lead cross-functional collaboration with data engineering and product teams
Seniority
Senior, hands-on IC