魔方射击新品-高级内容营销经理
Core
Develop and execute content marketing strategies for a new FPS game product, managing official short video accounts and influencer collaborations to drive product awareness and engagement.
Role type
Senior Content Marketing Manager (Gaming/FPS)
Builds
Official short video account matrix, influencer content campaigns, and PR assets for a new FPS game.
Domain
Gaming industry, specifically Competitive/FPS genres.
Required skills
Content strategy formulation, short video account management, influencer/KOL collaboration, content asset library management, ROI and budget management, platform algorithm understanding (Douyin, Bilibili, Kuaishou).
Preferred skills
Experience from 0 to 1 short video account operations, background in gaming or entertainment, FPS/competitive game experience, community content viral growth experience, active short video creator.
Responsibilities
Define content positioning and publishing rhythm across platforms; manage production workflows and data tracking for official short video accounts; design influencer briefs and evaluate content performance; curate deep content and coordinate media reviews and PR materials.