Specialist Media Planning (m/w/d) - Schwerpunkt Digital
Core
Specialist Media Planner responsible for developing and executing digital and omnichannel media strategies, advising clients on campaign solutions, and managing client budgets and forecasts.
Role type
Specialist Media Planner (Digital & Omnichannel)
Builds
Digital and omnichannel media campaigns and strategies for B2B clients
Domain
Advertising Agency / Healthcare / Digital Marketing
Required skills
Media planning, client consulting, crossmedia concept development, target audience analysis, budget management, presentation skills, relationship management, strategic thinking, process automation
Preferred skills
Healthcare/pharma/life-science experience, omnichannel strategy, AI and automation tools, marketing communication education
Technologies
AI tools, automation platforms, digital media channels
Responsibilities
Advise clients on campaign development and implementation, manage own client budgets and forecasts, develop crossmedia concepts with a digital focus, analyze target groups and markets to derive media plans, present concepts and recommendations to clients, nurture client relationships for additional projects, utilize AI and automation to optimize processes
Seniority
Specialist, hands-on IC