Specialist Media Planning (m/w/d) - Schwerpunkt Print
Core
Specialist Media Planner responsible for developing and executing print and omnichannel media strategies for B2B healthcare clients, managing client budgets, and advising on campaign concepts.
Role type
Specialist Media Planner (Print & Omnichannel)
Builds
Print and digital media campaigns for B2B healthcare clients
Domain
Healthcare / Advertising Agency
Required skills
Media planning, client consulting, crossmedia strategy, budget management, market analysis, stakeholder management, presentation skills, project management
Preferred skills
Healthcare/pharma industry experience, omnichannel strategy, AI and automation tools, data-driven marketing
Technologies
AI tools, automation platforms, data analytics tools
Responsibilities
Advise clients on campaign development and implementation, manage own client budgets and forecasts, develop crossmedia concepts with a print focus, analyze target groups and markets to derive media plans, present concepts and recommendations to clients, utilize AI and automation to optimize processes
Seniority
Mid-level Specialist