Social Media Performance & Growth Specialist (m/w/d)
Core
Develop data-driven paid social and content distribution strategies to increase reach, brand awareness, and lead generation across Meta, LinkedIn, YouTube, and TikTok.
Role type
Senior Performance Marketing Specialist (Paid Social & Growth)
Builds
Paid social campaigns, creator partnerships, and content distribution assets for international markets
Domain
B2B Marketing, Performance Marketing, Social Media
Required skills
Paid social strategy, campaign optimization, creator/influencer management, tracking & attribution (Pixel, CAPI), CRM integration, data analysis, creative testing
Preferred skills
Experience with YouTube and TikTok, B2B marketing context, technical understanding of marketing integrations
Technologies
Meta Ads, LinkedIn Ads, YouTube, TikTok, Conversions API, UTM tracking, CRM systems
Responsibilities
Manage paid social campaigns on Meta and LinkedIn, build and manage creator partnerships, implement tracking and conversion measurement, consult internal teams on performance marketing best practices
Seniority
Mid-Senior, hands-on IC