Senior MarTech Manager (d/m/w) - Customer Engagement & Marketing Automation
Core
Strategically evolve the Customer Engagement and MarTech landscape, transforming it into a future-proof marketing automation platform to enable scalable, relevant customer interactions.
Role type
Senior MarTech Manager (Customer Engagement & Marketing Automation)
Builds
Customer Engagement and Marketing Automation platforms
Domain
Financial Services / MarTech
Deliverable
production ML models
Required skills
MarTech strategy, Marketing Automation, CRM, Data modeling, API integration, System architecture, Technical translation, Stakeholder management, Team leadership
Preferred skills
AI/ML trends, Automation logic, Personalization strategies, Cross-functional collaboration
Technologies
Marketing Automation platforms, CRM systems, Data platforms, APIs
Responsibilities
Strategically develop the MarTech landscape and drive transformation to a marketing automation platform; Translate business requirements into technical specifications for IT and Data partners; Design system interactions and data flows for personalized customer experiences; Enhance capabilities in segmentation, trigger logic, and personalization; Evaluate MarTech and AI trends for integration; Provide functional leadership and prioritize initiatives.
Seniority
Senior, hands-on IC with leadership responsibilities