Senior Product Marketing Manager
Core
Own and drive growth of quiz-based B2C funnels across Web-to-App and Web-to-Web experiences, shaping acquisition journeys and optimizing conversion.
Role type
Senior Product Marketing Manager (Growth)
Builds
Quiz-based marketing funnels and user acquisition journeys
Domain
B2C SaaS / AI-driven digital experiences
Deliverable
product features
Required skills
Quiz funnel strategy, A/B testing, user research, data analysis (Amplitude), competitor research, product decision-making
Preferred skills
Experience with AI-powered funnel builders, global market mindset
Technologies
Amplitude, AI-powered funnel builder
Responsibilities
Design and validate growth hypotheses through A/B testing, analyze funnel performance to identify growth opportunities, research competitors and market trends, partner with cross-functional product and growth teams, make product decisions around funnel structure and user flow
Seniority
Senior, hands-on IC