Customer Marketing Team Director, Patient
Core
Director of patient marketing for Hemophilia, shaping strategy and managing a team to drive patient outcomes and deliver compliant omnichannel campaigns.
Role type
Senior leadership customer marketing director (patient focus)
Builds
Integrated patient marketing campaigns and strategies
Domain
Biopharmaceuticals / Rare Blood Disorders (Hemophilia)
Required skills
Strategic planning, omnichannel campaign execution, team leadership, budget management, vendor/agency management, customer journey mapping, regulatory compliance, data-driven decision making
Preferred skills
MBA, people leadership, launch experience, digital marketing expertise
Technologies
CRM platforms, analytics tools, digital marketing channels
Responsibilities
Translate brand strategy into customer tactics, manage media budget and agency spend, coach and develop customer marketers, ensure regulatory compliance of content, align cross-functional teams on patient strategy
Seniority
Director, strategic leadership & team management