Senior Director, Patient Insights & Analytics
Core
Strategic decision-support lead for patient engagement, driving the integration of actionable patient insights into commercial strategy, brand planning, and portfolio execution.
Role type
Senior Director, Patient Insights & Analytics
Builds
Advanced analytical capabilities, Next Best Action (NBA) frameworks, and scalable analytics for patient-centric decision-making
Domain
Life Sciences / Pharmaceutical Commercial Analytics
Deliverable
dashboards & analysis
Required skills
Strategic leadership, Patient journey expertise, Healthcare data synthesis, Advanced analytics (predictive/prescriptive), Impact measurement, Cross-functional influence, Team development, Data governance
Preferred skills
AI/ML methodologies, Omnichannel analytics integration
Technologies
IQVIA, Symphony, Komodo, EHR/EMR, CRM platforms
Responsibilities
Lead end-to-end design and modernization of patient journey analytics; Oversee development and optimization of Next Best Action (NBA) frameworks; Establish robust analytical frameworks to quantify ROI of patient engagement strategies; Direct and coach a high-performing team of analysts and insights leads; Partner with Brand and Patient Experience teams to align analytics with business objectives; Champion data privacy and regulatory compliance across analytics workflows
Seniority
Senior, hands-on IC with people leadership