Associate Director, Customer Insights & Engagement, Lung Cancer
Core
Generate actionable customer insights and translate them into strategic recommendations to drive brand performance and commercial impact for the Thoracic Oncology portfolio.
Role type
Senior IC market research and advanced analytics leader
Builds
Strategic insights, targeting/segmentation recommendations, and omnichannel engagement strategies
Domain
Pharmaceutical / Oncology
Deliverable
dashboards & analysis
Required skills
Market research, secondary data analytics, advanced analytics (AI/ML), data synthesis, strategic leadership, cross-functional partnership
Preferred skills
Master's or PhD degree, experience with industry-standard data sources (IQVIA, SHS)
Technologies
IQVIA, SHS, advanced analytics platforms
Responsibilities
Develop and execute primary and secondary market research plans; Oversee synthesis of data from multiple sources to extract business insights; Deliver presentations synthesizing market dynamics and brand performance; Lead adoption of AI and machine learning for insights generation; Partner with Brand Leads to support strategic choices; Represent the function in BU-level forums to shape commercial strategies
Seniority
Senior, strategic leadership