Executive Marketing Director - Alzheimers Disease
Core
Leading the inaugural Therapeutic Area and Marketing Vision for Genentech Neurodegeneration (NDG), focusing on Phase 3 assets in Alzheimer's and Parkinson's Disease to drive US commercial launch and franchise profitability.
Role type
Executive Marketing Director (EMD), strategy-level leader
Builds
Integrated value proposition, strategic business plan, and brand marketing for large innovative assets in the Roche pipeline
Domain
Healthcare, Neurodegeneration (Alzheimer's Disease, Parkinson's Disease)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic business planning, P&L management, market forecasting, brand strategy development, cross-functional leadership, team building and scaling, agile working practices, lifecycle management, business development evaluation, stakeholder management, regulatory compliance
Preferred skills
Experience in early disease and pre-symptomatic disease launches, patient-centric strategy, global commercialization, digital-first mindset
Technologies
None explicitly listed
Responsibilities
Set ambitious forecasts and adjust based on clinical/market data; Develop and execute brand strategy across customers, patients, and payers; Lead collaboration with Digital Data, Public Affairs, and Development Partners; Define critical success factors for launches; Reimagine access approaches for patient journeys; Represent brand value proposition; Build and scale high-performing marketing teams; Hire direct and indirect reports
Seniority
Executive, strategy & mentorship
