Executive Marketing Director - Alzheimers Disease
Core
Leading the inaugural Therapeutic Area and Marketing Vision for Genentech Neurodegeneration (NDG), focusing on Alzheimer's Disease and Parkinson's Disease assets, and driving strategy-to-execution brand marketing for large innovative assets.
Role type
Executive Marketing Director (EMD)
Builds
Integrated value proposition, strategic business plan, and marketing teams for the NDG franchise.
Domain
Healthcare / Neurodegeneration (Alzheimer's Disease, Parkinson's Disease)
Required skills
Strategy development, team leadership, market forecasting, brand strategy, stakeholder collaboration, agile working, resource management, launch planning, business development evaluation.
Preferred skills
None explicitly stated as preferred, only minimums.
Technologies
None explicitly stated.
Responsibilities
Sets ambitious forecasts and adjusts based on clinical/market data; develops and executes brand strategy across customers, patients, and payers; leads collaboration with cross-functional partners to develop integrated value proposition; defines critical success factors for launches in early/pre-symptomatic disease; reimagines approach to access to meet patient journey; builds and cultivates future leaders within Marketing; oversees hiring of direct and indirect reports.
Seniority
Executive, strategy & mentorship