Marketing Specialist I, Social Media
Core
Develops, creates, and schedules audience-focused content for the university's social media presence and digital channels to drive engagement and build connections with key audiences.
Role type
Marketing Specialist I (Social Media)
Builds
Social media content, email campaigns, web content, and promotional materials for the University of Waterloo
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Content development, marketing execution, campaign coordination, audience engagement, data analysis, project coordination, stakeholder collaboration
Preferred skills
Higher education experience, public sector experience, knowledge of complex multi-stakeholder environments
Technologies
Marketing planning tools, digital reporting tools, collaboration tools
Responsibilities
Develop and deliver marketing initiatives aligned with objectives; create and coordinate marketing content across channels; implement campaign activities and promotional efforts; compile and analyze campaign performance and audience data; collaborate with internal partners to ensure effective delivery
Seniority
Mid-level, hands-on IC
