Marketing Manager
Core
Own the strategy, planning, and execution of field events and integrated campaigns to generate demand and support customer growth.
Role type
Field Marketing Manager
Builds
Field programs, customer events, integrated campaigns, and seller activation plans
Domain
B2B Technology Marketing
Deliverable
product features
Required skills
Field marketing strategy, event planning and execution, integrated campaign management, account-based marketing, sales partnership, vendor and agency management, performance data analysis
Preferred skills
B2B technology marketing experience, project management, cross-functional collaboration
Technologies
Marketing performance data tools
Responsibilities
Develop account targeting and audience development strategies, coordinate activations across events and digital channels, manage budgets and logistics for field programs, track engagement and pipeline progression, incorporate field feedback into future messaging
