Senior Marketing Manager
Core
Drive brand strategy, account-based marketing, digital marketing, demand generation, and commercial sales enablement for WaveMark Solutions, a healthcare inventory automation platform.
Role type
Senior Marketing Manager (People Leader)
Builds
Integrated marketing initiatives, demand-generation programs, customer advocacy assets, and sales enablement materials.
Domain
Healthcare Technology / SaaS
Deliverable
product features
Required skills
B2B marketing strategy, account-based marketing (ABM), demand generation, customer advocacy, commercial sales enablement, budget management, team leadership, cross-functional collaboration, data analytics, content strategy.
Preferred skills
Healthcare/medical technology domain experience, SaaS experience, agency partner management, ABM platform proficiency, CRM systems expertise, project management.
Technologies
ABM platforms, CRM systems, marketing automation tools, digital marketing analytics tools.
Responsibilities
Translate business priorities into actionable marketing plans; lead integrated marketing initiatives across campaigns, events, and digital channels; develop and execute demand-generation and ABM strategies; manage customer advocacy strategy and assets; partner with commercial organization to support revenue growth; create reporting on marketing impact; manage marketing budget and ROI; coach and develop direct reports.
Seniority
Senior, hands-on IC with people management responsibilities