Digital Marketing Consultant
Core
Develop and execute data-driven digital strategies and email campaigns to drive revenue, sales, and lead generation for pharmaceutical segment businesses.
Role type
Digital Marketing Consultant (Pharmaceutical)
Builds
Email campaigns, automated customer journeys, and digital marketing programs for pharmaceutical clients.
Domain
Pharmaceutical / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Email marketing automation, Salesforce Marketing Cloud (SFMC), Pardot, HTML/CSS, Content Management Systems (CMS), AEO/SEO, data analytics, project management
Preferred skills
Salesforce Sales Cloud, Adobe Analytics, A/B testing, CRO tools, data privacy regulations (GDPR/CCPA), paid media, social marketing
Technologies
Salesforce Marketing Cloud, Pardot, Adobe Experience Manager, Conductor, Adobe Analytics
Responsibilities
Design and optimize automated email campaigns and customer journeys; manage vendor and agency relationships; analyze campaign performance and provide data-driven recommendations; update content in enterprise CMS; support AI-driven tools for campaign optimization.
Seniority
Mid-level, hands-on IC