Marketing Lead Oncology (m/w/d)
Core
Lead global marketing strategy, brand positioning, and lifecycle planning for oncology therapies to drive sustainable brand growth and launch readiness.
Role type
Senior Marketing Lead (Oncology)
Builds
Global brand strategies, Integrated Asset Plans (IAP), and customer-centric omnichannel engagement programs.
Domain
Human pharmaceuticals, Oncology
Deliverable
product features
Required skills
Global marketing strategy, brand development, customer insights, competitive intelligence, lifecycle planning, team leadership, digital marketing, marketing automation
Preferred skills
MBA, US marketing experience, customer experience management
Technologies
Marketing automation systems
Responsibilities
Lead development and execution of the Integrated Asset Plan (IAP); Define brand positioning, value propositions, and messaging; Identify growth opportunities through market research; Collaborate with focus countries on launch readiness; Champion digital marketing metrics and customer experience; Optimize launch sequencing and long-term value realization; Lead and develop a high-performing marketing team.