腾讯游戏-区域营销经理-本地营销方向
Core
Regional marketing manager for Tencent Games, focusing on localized marketing solutions for games and esports in Guangdong, China.
Role type
Regional marketing manager (local marketing)
Builds
Localized marketing campaigns and partnerships for Tencent Games and esports in Guangdong
Domain
Gaming / Esports / Local Marketing
Deliverable
product features
Required skills
Regional resource development, project management, data-driven performance evaluation, cross-functional collaboration, creative marketing strategy
Preferred skills
Experience with cultural tourism and university partnerships, ability to leverage local characteristics
Technologies
N/A
Responsibilities
Develop localized marketing solutions based on audience insights; Expand and maintain local resources (cultural tourism, universities, commercial); Manage end-to-end project execution from resource discovery to delivery; Evaluate marketing effectiveness using quantitative metrics and refine methodologies
Seniority
Mid-level, hands-on IC
