Senior/Lead User Acquisition Manager
Core
Building a mobile storytelling product from scratch, scaling paid user acquisition to $1M spend by end of 2026, and establishing a dedicated UA team.
Role type
Senior/Lead User Acquisition Manager (building from zero)
Builds
Paid traffic campaigns, creative testing systems, and a scalable UA team
Domain
Mobile gaming/storytelling, performance marketing
Required skills
performance marketing, user acquisition, paid traffic management (Meta), unit economics (CPS, CAC, LTV, ROI), creative scaling, data-driven decision making, team building, budget allocation
Preferred skills
subscription products, monetization models, content impact on retention, automation/AI tools for bidding and reporting
Responsibilities
Launch and scale paid traffic (Meta, Google, Snapchat, TikTok), build creative testing systems (creatives, audiences, funnels), collaborate with creative team on angles and scaling, analyze full marketing funnel (click to subscription/retention), partner with product on onboarding/paywall/conversions, define scaling approaches and budget allocation, build and manage UA/Marketing team
