Commercial, Subscriber Retention, Apple Music
Core
Drive subscriber and revenue growth for Apple Music by reducing churn and increasing lifetime value through strategic retention initiatives.
Role type
Senior strategy and commercial lead (subscriber retention)
Builds
Global retention roadmaps, offers, messaging, and plan recommendations
Domain
Streaming music / Consumer technology
Deliverable
product features
Required skills
Strategic planning, subscriber growth strategy, churn reduction, subscription economics, consumer insights, cross-functional partnership, KPI definition, executive presentation
Preferred skills
MBA, strategy experience in tech
Technologies
Keynote
Responsibilities
Develop and execute retention roadmaps; Lead end-to-end execution of new retention launches; Operationalise retention capabilities and run tests; Develop strategy for reducing involuntary churn; Combine subscription economics with consumer insights; Partner with Product, Engineering, Marketing, Analytics, Finance, and Ops; Establish KPIs and retention metrics; Manage expectations with leadership through presentations.
