Strategic Planning Lead, Services
Core
Develop integrated media strategies for Apple Services, focusing on brand awareness campaigns across Social, Digital, Custom Partnerships, Audio, CTV, and OOH channels to drive customer acquisition and support business impact.
Role type
Senior strategic planning lead (marketing)
Builds
Data-informed media plans, briefs, and presentations for stakeholders
Domain
Technology / Digital Marketing
Deliverable
product features
Required skills
cross-channel media planning, full-funnel KPI analysis, data-driven audience profiling, budget allocation, strategic thought leadership, workflow management, integrated campaign strategy
Preferred skills
agency experience, subscription business experience, testing and measurement solutions, social media and digital advertising platform familiarity
Technologies
Social media platforms, digital advertising platforms, CTV, OOH
Responsibilities
Develop integrated media strategies spanning multiple channels; build briefs and review media plans; analyze channel performance and provide insights; manage cross-functional workflows; serve as strategic thought leader for budget and messaging direction
Seniority
Senior, hands-on IC