Product Marketing Lead, iPhone, Apple Watch & Home (Japan)
Core
Lead product marketing strategy and execution for iPhone, Apple Watch, and Home in Japan, bridging the local market with global headquarters to drive adoption and category leadership.
Role type
Senior Product Marketing Lead (Team Lead)
Builds
Annual marketing plans, product launch campaigns, and localized go-to-market strategies for Apple hardware and services in Japan.
Domain
Consumer Electronics / Mobile / Wearables / Smart Home
Deliverable
product features
Required skills
Strategic planning, team leadership, carrier and channel partner management, market and competitive analysis, product influence, cross-functional collaboration, technical fluency, bilingual communication (Japanese/English)
Preferred skills
Competitive strategy formulation, storytelling, negotiation, project management, MBA/MS/MA degree
Technologies
iOS, watchOS, HomeKit, carrier networks
Responsibilities
Own and drive the annual local marketing plan for the iPhone, Apple Watch & Home portfolio; Execute hardware, OS, and feature launches for press, carriers, and partners; Align product positioning and messaging with carriers and retail partners; Track market dynamics and competitive landscape to inform strategy; Partner with cross-functional teams to drive ecosystem growth; Act as the main liaison between Japan market needs and Worldwide Product Marketing/Engineering; Build and develop a high-performing team of Product Marketing Managers
Seniority
Senior, hands-on IC with team leadership
