Senior Product Marketing Manager - GTM Lead, Education
Core
Define, develop, and lead comprehensive cross-functional, end-to-end go-to-market (GTM) efforts for Apple's education products across K–12 and Higher Education institutions, government, educators, and families.
Role type
Senior Product Marketing Manager (GTM Lead)
Builds
Global go-to-market strategies, high-impact events, campaigns, and strategic activations for Apple education products.
Domain
Education technology / K–12 and Higher Education markets
Deliverable
product features
Required skills
Global GTM strategy development, cross-functional stakeholder alignment, team leadership and talent development, digital and channel marketing innovation, audience insights and market strategy, worldwide experiential and event strategy, budget management and ROI measurement
Preferred skills
Executive-level presentation and visual storytelling, deep understanding of education buyer journeys, Keynote proficiency, advanced degree (MBA or PhD)
Technologies
Keynote, automation tools
Responsibilities
Lead globally aligned GTM strategy and planning; drive cross-functional alignment and briefing; mentor and develop team talent; create next-generation digital marketing strategies; deepen audience understanding and identify market opportunities; design and execute worldwide event strategies; manage and optimize GTM marketing budget and measure ROI
Seniority
Senior, hands-on IC with leadership responsibilities
